Grow Without Paying! Organic Marketing Strategies for 2024
Watch NowIntroduction to Creating Organic Marketing Content
Welcome to our digital marketing planning series! Today, we've got an easy four-step guide to creating organic marketing content that will help you generate quality sales leads for free. Last time, we dove into SEO, but good SEO requires lots of quality content, and quality content can be expensive. Today, I’m going to show you how to create content easily, cost-effectively, and consistently. Our last step will show you how to get unstuck and start firing on all engines. Don’t forget to subscribe and hit that bell so you don’t miss another video in our series.
Step 1: Make an Easy-to-Follow Content Calendar
Many people meal prep, and this is the same idea. Plan two to four pieces of key long-form content a month. These pieces are your foundational content. Don’t worry if you think you don’t have anything to talk about. Remember, you are an industry expert. Just because you think "duh, everyone knows that," you'd be surprised—your basic knowledge is someone else's new knowledge.
Pro Tips:
- All your content needs to address your target persona's pain points.
- Each piece of content needs an SEO keyword, which we talked about in the last video.
Step 2: Find a Home Base for Your Content
Where will your main content reside? For most, that’s your website or blog. This is a great place for long-form content. For others, your home base might be YouTube or your Facebook page. Choose the platform that makes the most sense for your business and where your audience is most active.
Step 3: Slice & Dice!
My dad always said, "work smarter, not harder," and this is it. Take those long-form pieces of content and slice them into small, digestible, and delectable pieces of content—like little doughnut holes from your donuts. Sprinkle them across all your other channel platforms.
If you’re recording long-form videos, make a bunch of shorts or reels. If you’re writing long-form blog posts, create snippets for social media posts. If each month you take two pieces of long-form content and then slice each into three additional small pieces of content, you end up with eight total pieces of content a month.
Step 4: Choose Your Medium
You might be thinking, "You know, Ted, should I make videos, graphics, or blogs?" The answer is, whatever is easiest for you to do right now. If you were a writer as a kid, start there. If you’re artistically inclined, start with graphics. If you have a smartphone, just start filming. This is supposed to be fun, so have fun! The most important thing is to be consistent.
Outro
Once you get consistent, it’s time to use paid ads to hone in on your audience. We’ll start this in the next video, so stay tuned. Subscribe, like, and share; hit that bell for notifications. I’m Ted Lau, thanks for watching "You Know Ted". I’ll see you in the next one. Bye!