Introduction

Today, I'm going to show you how I close sales deals for any personality using the DIS assessment. If you're looking to build a great business, follow along. Before we start, I just want you to know that this video is not sponsored by DISC. I've just been using this over the last two decades to help me communicate effectively for sales.

Understanding DISC
On the DISC profile website, it says that DISC is a personal assessment tool used every year by more than a million people to help improve communication, teamwork, and productivity in the workplace. For me, because I encounter a ton of different personalities, it has really helped when I'm doing sales. DISC is an acronym that stands for dominance, influence, steadiness, and conscientiousness.

Identifying Personality Types
D personalities tend to be very confident and focused primarily on bottom-line results. Think of personalities like Mark Cuban, Michael Jordan, or Charlize Theron. I personalities, on the other hand, tend to be more social butterflies with a focus and emphasis on relationships and influencing others. These are personalities like Taylor Swift, Kevin Hart, and Ryan Reynolds. S personalities are typically very dependable, focused on cooperation and sincerity. Think people like Michelle Obama, David Beckham, or Princess Kate. C personalities are more analytical and tend to focus on getting a lot of information. They are really good listeners. When I think about C personalities, I think Google's Sundar Pichai or Bill Gates.

Finding Pain Points
Each personality type will exhibit pain differently. Ds will want results, and that's it. Find out why those results are so important, then show them results and prove that you can do it. You'll win. Is are more emotionally driven than they are results driven. Any pain they have is tied to how poorly something is making them look right now. That pain will typically come across as a personal issue. Prove that you'll make them look and feel good in the eyes of others and you're in. Es are collaborative by nature and hate rocking the boat. Their pain points are typically them feeling that they're being pulled in all sorts of directions by different people on the team. Your job is to make them feel that they're going to be able to get everyone aligned and on the same page. Demonstrate how you can make their life easier by getting everyone on their team on the same page. If you can do that, you're good to go. Cs are analytical and need to think things through. Their pain lies in worrying that they're going to make the wrong decision. They need a ton of facts, figures, and assurances. Supply those in abundance and you'll be their best friend. Most of the time, though, they're not going to tell you verbally what they want.

Conclusion
Master the art of selling to different personalities with the DIS assessment. Stay tuned for the next video on decoding body language. If you like this video, please subscribe, like, and share. Follow along if you want to build a great business and grow wealth. Thanks for watching "You Know Ted"! I'll see you in the next one. Bye.