Introduction to Supercharging Your Website's SEO

Welcome back to You Know Ted! Today, I'm going to show you four easy steps to supercharge your SEO and get those quality sales leads. Last time, I covered three steps for web optimization. This time, we’re delving further into SEO to filter out crappy leads and help you make more money. Don't forget to subscribe and hit that bell so you don’t miss another video in our series.

Step 1: Keyword Research & Optimization

The first step in your SEO journey is keyword research and optimization. Without proper keyword optimization, search engines can’t find you, meaning prospective new customers won’t know you exist. Tools like Google Trends and SEMRush are excellent for keyword optimization as they help identify keywords with high search volume, low competition, and high relevance to your business and industry.

Step 2: Quality Content Creation & Optimization

Next, take those keywords and create quality content that addresses your audience's pain points. This can include blogs, articles, videos, case studies, infographics, and white papers. Different content formats are essential because people consume content differently. Plus, you can repurpose one piece of content across various platforms, enhancing your overall SEO cost-effectively. Use YoastSEO to incorporate keywords into your metadata and image alt text.

Pro Tips:

• Dedicate one keyword per content piece to avoid confusing your audience.
• Don’t overuse key phrases; create content that people actually want to consume.
• Suggest other content links within your piece to keep visitors on your website longer.

Step 3: Technical Search Engine Optimization

Did you know that for every second it takes your website to load, you lose 7% of your traffic? Use free tools to measure your website speed, mobile-friendliness, crawlability, indexability, and site architecture. You may need to ditch that crappy hosting service or even redesign and reprogram your website, but the ROI will be worth it.

Step 4: Get Others to Link Back to You

Backlinking is a crucial part of SEO, which means getting other sites to link back to you. This can be achieved through guest blogging, content partnerships, influencer outreach, and participation in industry forums and communities. However, avoid linking with spammy websites as this can lower your site’s credibility and even get you blacklisted by search engines.

Outro

You might be thinking, "You Know Ted, building all this content is going to cost a fortune." Well, yes, there is some investment involved, but stay tuned for cost-effective tips in the next video. Don’t forget to subscribe, like, and share, and hit that bell for notifications. I’m Ted Lau, and this has been You Know Ted. Thanks for watching, bye!