Today I'm going to show you my foolproof three-step process to transform your brand into a powerful USP your buyers will never forget.

Hey folks, welcome back to our digital marketing strategy planning series. In previous videos, we:

1. Used psychographics to create target personas.
2. Identified real pain and solution statements to attract our target personas.
3. Exposed our competition's weaknesses.

Now, we're going to take all that and create your memorable Unique Selling Proposition (USP) and put it into your marketing message. Why? Because if done right, USPs will keep you and only you on top of your customer's mind. Subscribe and hit that bell so you don't miss another video in our series.

Step 1: Use psychographics to set your brand's tone. This is how I speak to my teenage kid, very different from how I speak to an industry expert. You have to know your audience and understand how they want to be spoken to.

Step 2: Rewrite your pain and solution statements so that they resonate with your target's psychographics. You can use industry jargon, emotive words, or common language that will work in that space.

Step 3: Rewrite it, just one more time! This time, view your competition's weaknesses and adjust your USP to focus on a specific pain that your customers tell you they hate about your competition. For example, maybe your competition is outrageously overpriced, and your buyers are sick of paying that fee because it negatively affects their bottom line. Maybe the competition is not very consistent with delivery, leaving your customers worried because they might not meet their internal deadline. These examples pinpoint particular customer pain points that you can solve, making you the only logical choice because you outright say you solve that pain in your USP.

Pro tip 1: Make your USP short, sweet, and standout. Long and convoluted USPs aren't memorable.

Pro tip 2: Use AI to write samples. Remember though, prompt the AI to incorporate your target audience's psychographics.

Pro tip 3: AB test your USP. Look at my company's USP, it's short, sweet, and memorable. It even has a swear word for extra spice. But it was not the only one we created. We used AI and created three USPs and then AB tested them to see which one resonated with our audience the most.

So now you have your USP, hooray! It's now time to put it on your website. But what if you're a little embarrassed by your website or you're worried that your website's not going to convert those quality leads into sales? In the next video, I'll reveal my decades-long proven strategies on how to incorporate USP enhancements, SEO, build better user experience, and most importantly, to get those qualified sales leads to convert. Subscribe, like, and share. Hit that bell. Thank you for watching. I'm Ted Lao. I'll see you next time. Bye.