Today, I'm showing you how to create pain statements in your digital marketing so you can supercharge the quality and quantity of leads you're going to get, for free. Hey folks, welcome back to our digital marketing strategy planning series. Last time, I showed you my four easy steps on how to create target personas. Now I'm giving you five things to magically persuade your target personas to buy only from you, without reducing prices. The last one helped me thrive through three recessions and beat up much bigger competition, so stick around to find out what that is. Subscribe and hit that bell so that you don't miss new videos in our series.

One: Pain is Recession Proof

There are only two kinds of marketing messages: pleasure or pain. Think Sith Lords, young pans. Think vitamins and painkillers... When you're cash strapped, the priority shifts to addressing pain, making it recession proof. The more painful, the more recession proof, period.

Two: Flip Benefits into Pain

Stop focusing on being better, faster, shinier. Remember to ask why your customers buy from you. This reveals it's not the benefits they're after but the pain they're looking to alleviate.

Three: Get to Real Pain

Ask your clients "why" three to five times to uncover the real pain beneath the surface pain. Real pain is always emotional and personal, often expressed with words like scared, worried, concerned, anxious.

Four: Real Pain Statements

Create three pain statements from these deep responses, incorporating emotion words to truly reflect the underlying issues your customers face.

Five: Only You Can Solve Real Pain

For each pain statement, craft a solution statement showcasing how your services or products directly address and alleviate these pains. This demonstrates your understanding of their struggles and positions you as the solution.

What if you and your competition aren't that different? No worries, so long as you've conducted thorough competitor research. To learn more about this... you're going to have to watch the next video. Subscribe, like, and share. Hit that bell. I'm Ted Lau. Thank you for watching. I'll see you in the next one. Bye.