Today, I'm going to show you the bulletproof framework you need for your digital marketing strategy plan. And nope, it's not the marketing funnel. Stay tuned to find out what it is... Hey everybody, welcome back to our digital marketing strategy planning series. Last video, I explained why you need a digital marketing strategy plan. Now, we're showing you this framework to get the one thing all B2B businesses care about the most. Stick around until the end to see what that is. Hit that subscribe button and bell so that you don't miss any of the videos in this series.

Do You Still Use the Marketing Funnel?

If you're in business, you're using some form of the marketing funnel: top, middle, and bottom—or awareness, consideration, and conversion. This is where your prospective customers learn about your B2B company, consider if your products or services solve their problem, and ultimately buy from you. But that model is dead for one big reason—it's a one-dimensional transaction model. The marketing funnel is kind of like that drunken Tinder date's approach to marketing. It's fun-ish for the night and then you're ghosted in the morning. Never to have your DMs returned ever again. We want your customers to come back again and again. We want them swooning about you to all their friends, which in turn gets you even more customers, which in turn creates more swooning and more customers.

Why the Marketing Loop is Better When Creating Marketing Strategies

So here it is... At my company, Ballistic Arts, we use the marketing loop as the framework to build all our clients' digital marketing strategy plans. This exponentially increases their customer acquisition and retention. The longer their customers stay, the easier it is to grow their accounts, the more referrals, the faster it is for them to make money from their marketing in B2B. The marketing loop keeps the awareness, consideration, and conversion phases. Now we're adding a continuous feedback loop. It's the "keeping the relationship spicy" ingredient the marketing funnel is missing.

Enhancements to Turn Your Marketing Funnel Into a Marketing Loop

1. Be Customer-Centric: Relationships are everything in the world of B2B. A marketing loop puts your focus squarely on your customer and not on who you are. No one cares about you, it's about them. Think about their needs, their pain, and then create ongoing engagement beyond that first sale. Being customer-centric can mean personalized content, targeted campaigns, value-added customer support.
2. Be Adaptable & Flexible: Marketing is changing faster than dating apps and AI tools. Marketing loops have built-in, continuous feedback components so you can pivot and adapt to shifting markets, customer preferences, and competition. It gives you constant data and insights so you can fine-tune your marketing in real-time to stay ahead of the curve.
3. Increase Customer Lifetime Value: All our B2B clients in distribution, manufacturing, and professional services value one thing above all else—increasing customer lifetime value. If you can keep customers engaged and coming back for more, you will exponentially drive repeat business, upsell referrals, and fuel sustainable and scalable growth. A marketing loop does this better than a marketing funnel because its continuous feedback loop keeps looking to solve customer pain points.

Just by adding continuous feedback to your marketing funnel, you now have a marketing loop. The marketing loop is THE framework for your digital marketing strategy plan. Now you're ready to set your marketing goals and objectives so your plan will actually pay dividends... in the next video. Subscribe, hit that bell for notifications. If you like this, please give it a thumbs up and share this video. Thanks for watching. I'll see you in the next video, bye.