Today, I'm going to show you my three web optimization practices to generate more business for your B2B company. Welcome back to our digital marketing strategy planning series.

Last time, I talked about transforming your brand into a powerful USP. Now I'm going to talk about how to incorporate your USP, enhance your user experience, and boost SEO to get you those quality leads. If you're not getting enough leads from your website, those pro tips at the end are going to be a game-changer. Subscribe and hit that bell so that you don't miss another video in our series.

Step one: Incorporate your USP into your website and search engine optimization. Put your USP front and center—it's the first thing anyone reads on my website. It's the first impression prospective customers have of us, and yes, I've heard how our swear word resonates with them. Make sure your website content speaks to your target persona and their pain points. Don't be afraid to use those emotive words we talked about in the last video. Consider writing blogs for each pain point and how you solve each pain point.

Step two: Enhance UX/UI. If you hear it's hard to find stuff on your website, that means you have a UX/UI problem. Review your layout design and organization of your website to make it easier for your target persona to find stuff and to take the desired actions you want. Look at navigation menus, call-to-actions, how they get from A to B to contact you because that's the name of the game.

Step three: Optimize search engine visibility. To make sure your SEO performance is effective, you're going to have to optimize those keywords. There are free tools like Google Trends and SEMRush that will help you along this journey. Now that you got those keywords, sprinkle them in your website content and your headings.

Pro tip one: If you're feeling ambitious, you can use YoastSEO to incorporate your keywords into metadata and your image alt text.

Pro tip two: Avoid being punished by the search engines. Make sure you don't have any links that go to dead websites, duplicate content on your website or other people's websites, or performance issues—no one wants a slow website.

Now that you have your USP and pain points incorporated into your website, you're on your way to get leads. But if you really want to get your SEO put into high gear, you're going to have to watch the next video. Subscribe, like, and share. Hit that bell. I'm Ted Lau, thanks for watching, I'll see you in the next one. Bye.